The default campaign type for new campaigns is always “Search Network with Display Select”, meaning your ads will be eligible to serve on both the search and display networks. This is more of an issue with the overall AdWords default campaign settings than a specific problem with Editor, but if you’re uploading multiple new campaigns, you will have to go back one by one to solve this. Then, either upload your items with label text that matches an existing label, or upload them without a “Labels” field and apply the labels after your uploads are inside Editor. From here, you can add as many new labels as your heart desires. It lives down in the bottom left of the screen. This problem arises when you try to upload ads or keywords to certain ad groups, and Editor instead adds them to several ad groups that you didn’t specify.įor example, I want to add 2 ads promoting tickets to Alice’s Wonderland Resorts (our fictional demo theme park) in the ad group “AWR Tickets.” So I select the campaign “Brand,” where the ad group lives, and go to put it in. This one baffles me and took forever to figure out how to solve. The Incredible Multiplying Ad (and Keyword) I’ve spent quite a bit of time with Editor and have identified workarounds for some common problems that plague both hardened vets and green newbies. Even those of us who work in AdWords every day often scratch our heads at Editor’s puzzling glitches and odd design features. And the ability to work on campaigns offline is clutch.īut let’s not kid ourselves: it’s not the most intuitive piece of software ever built. Without it, making bulk changes would be terribly complicated. It’s the cause of, and solution to, many of my paid search headaches. I have a complicated relationship with AdWords Editor.

Adwords editor lets users do all